Affordable SEO Services for Small Business
What does this Affordable SEO Package for Small Business include?
This SEO package includes GMB optimization, basic keyword research, audit your current website, a PDF action plan to rank you higher.
Google My Business Optimization
I will audit your Google my Business to make sure everything is optimized correctly. Making sure your ideal local customer can find your Google my business listing.
If you do not have the right keywords on your Google My Business and your website, your customers will not find you. By using the right words in the right places on your Google my Business and on your website will help Google lead your customers to you!
On-Page audit of your homepage
This will include checking your heading tags, page title, content, meta description, check page speed, and external and internal links. Advice on how to optimize the website will also be provided. After everything is checked actionable information provided.
6 Week Action Plan to Rank you Higher - PDF
This PDF will be a clear guide on services that WILL rank you higher. Each week will be different services and why/how they will help increase your ranking. This will be mostly about growing your online presence.
5-minute video giving you optimization tips of your website
In this 5-10 minute video, I will go over your entire homepage, telling you my opinion of the layout and design. The tips provided will help with your CTR (click-through rate). I will provide an honest opinion from a professional web developer on how you can improve your website.
Complete the form below and we will be in touch!
Our affordable SEO services for small businesses will optimize your local search listing. It has a clear purpose of growing your local presence and get you more business. For a business to have a local SEO is very important, especially if you have a brick and mortar storefront. A study shows that 95% of smartphone users use their phones to perform local searches. And out of those searches 61% call, the business and 59% go to the local business.
Local SEO Meaning
Local SEO (Search Engine Optimization) is two categories, Google My Business and SEO. First, I will discuss your Google My Business account. When you search for something local, you will see three businesses listed. This is called the 3 Map Pack. In 2014, Google changed the listings from seven down to only three.
Your GMB (Google My Business) account needs to be completely optimized to rank higher. When you have a consistent Name/Address/Phone Number (NAP) it will help Google. These are called citations. We will dive into citations later in this post. Google places a lot of weight on having that information accurate and correct. Google needs to find consistent information from different sources.
Next, will be the normal organic Search Engine Results Page (SERP). Both of these items matter when it comes to local SEO. The On-Page SEO of your website needs to match the information on your GMB. If Googles finds differences, it will hurt your rankings. Having the same topical relevancy with your website and GMB will help your ranking.
Our goal of Affordable Local SEO Services
The main goal of our affordable local SEO package is to enhance your local search listing. This is going to get your local business more phone calls, website visits, and foot traffic. This will increase your search visibly for your business in your geographic area. According to Google, 46% of searches have ‘local intent’. If you are not showing up in the 3 map pack, you are missing out on a lot of local customers.
When someone is searching for a service, they usually go to Google and search for the best provider. When your consumer searches, and don’t see your business listed, they are going to someone else to buy. It could likely lead to your competitor putting you out of business.
Differences from Local SEO and SEO?
If you are a local business, they are both important. The biggest difference is that Local SEO focuses on optimizing your GMB account. While SEO focuses on your website. This also consists of getting local relevant backlinks. Having a proper On-Page SEO on your website will help rank your GMB account. You can rank your GMB account without having a website. This will make it more difficult without the support of a website. Every business should have a website for searches.
Local Listing 3 Map Pack
Many studies found that ranking in the local map pack is the most trustworthy and relevant. The higher your ranks, the better your chances of getting a potential customer are. According to a study, 90% of purchases take place from a store. And 80% of those purchases were within 20 miles of their home. Again, if your local competitors are ranking higher, they are growing faster.
What are local citations?
A local citation is any place your business’ NAPW is being shown. NAWP is short for Name, Address, Phone number, and Website URL. This is usually in an online directory or business listing website. The more local citations your business has, the higher it will rank in the local listing 3 map pack. According to a study, 68% of consumers would stop using a local business if they found incorrect info. Having an affordable local SEO package will pay for itself!
Gaining local Prominence
Prominence refers to how known your business is. A few places are prominently noticeable in the offline world, and search results attempt to mirror this in local ranking. For instance, popular historical centers, landmark hotels, or store companies that are known to lots of people are likely to found in local search results.
Prominence is additionally based on the data that Google has about a business from the web (like directories, links, and articles). Google reviews score and count are considered in local search ranking too. The more reviews and positive ratings will most likely improve a business’s local ranking. Your ranking in the search engine results page (SERP) is likewise a factor. So SEO best practices additionally apply to local search optimization.
It is unlikely to pay for an improved local ranking on Google. They do their best efforts to keep the search algorithm private to make the positioning system as fair for everybody as possible. Having an affordable local SEO package will pay for itself!
Is Local SEO only for businesses with a storefront?
The simple answer is No. GMB has an option that allows service providers that deliver their services to their customers. You can still do local SEO if you do not have a brick and mortar store. There are plenty of businesses that do not have a storefront that ranks #1 in the 3 Map Pack.
Having an affordable local SEO package can pay off.