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Some of the basic rules of website etiquette are writing a terse, very easy to understand message that can be read easily by most any person avoidance of the use of capital letters, because they are interpreted as a form of shouting and that is not necessary to relay your message the use of punctuation should be used in a very basic way, not allowing the message to have high points by punctuation that can be exaggerated and become aware of what is commonly acceptable abbreviations such as BTW which is a shortened version of the words by-the-way and every reader will interpret the abbreviation the same way.
These standard abbreviations bring us to the use of the words which are called keywords, and keywords are both the heart and soul of writing your message or advertising your business on the world-wide web. Standard keywords are used in two ways. A keyword can be used to search for some information that you which to retrieve and read from the web, or a keyword can be used to identify and define the object, or to present words for advertising your product, or to encapsulate in a succinct summary the gist of what you wish to say about the concept that you wish to relay to the public.